Pure
Platinum is 95% pure, which makes it hypoallergenic and ideal for those with sensitive skin. Platinum jewellery does not fade or tarnish and keeps its looks for a lifetime.
Rare
There is very little platinum on this earth and it is found in very few places around the world.
What is the difference between platinum and gold?
Platinum is naturally white, whereas yellow gold is alloyed with other metals to achieve a white look. The colour of white gold is often further enhanced by plating the piece with rhodium.
The two metals can also be distinguished by their weight. Even a simple wedding band made of platinum is noticeably heavier than the same ring made of white gold.
Why is platinum more expensive than gold?
- Its rarity means that the price is invariably higher than gold.
- It is 95% pure compared to 18ct gold which is 75% pure.
- It is denser than gold, so a piece of platinum jewellery weighs over a third more than the same piece made in 18ct gold.
- The process of making a piece of platinum jewellery requires a higher level of craftsmanship.
Will platinum scratch?
All precious metals can scratch, with platinum being no exception. However, the scratch on platinum is merely a displacement of the metal and none of its volume is lost.
How do I care for my platinum jewellery?
- Store pieces separately in a jewellery box or chamois, so they don’t get scratched by other items.
- Remove your platinum jewellery when doing manual work.
- Don’t handle bleach or harsh chemicals. They won’t hurt the platinum, but some chemicals may discolour some of the softer gemstones.
- Clean platinum jewellery regularly.
- Always have adjustments, resizing, polishing and cleaning carried out by a qualified jeweller.
